Using cameras as a sales management tool can be as simple as a member of staff watching the cameras to check for customers who need sales assistance with particular items; or as sophisticated as automating the process by incorporating video analytics software to scan the relevant cameras and alert staff to someone entering a particular area for a predetermined time (i.e. identifying ‘loiterers’).
The use of cameras in this way can make the difference between a customer leaving without purchasing a high ticket item because staff did not assist with their selection and making a purchase because timely sales advice was given.